I actually have been a contributor on Wikitravel for a long time now. I was not too frightened when Wikitravel was bought by Internet Brands (which has already shown interest in shopping for CouchSurfing ). But I have been annoyed by the lack of database dumps at Wikitravel for a very long time now.
Unable to scale people, we turned to scaling know-how instead: instead of guide editing, why not automate the entire process instead? The feeble jaws of our engine had been less than the duty of digesting the entire of Wikitravel, but at Wikimania 2008 in Cairo I had been launched to German brainiacs PediaPress , whose fearsome mwlib parser beat the pants off ours and could eat everything of Wikipedia for lunch. They produced an superior demo of a Wikitravel guide, and subsequent 12 months I flew right down to the Frankfurt Book Fair, the place we shared a stand, drank beer and dreamed massive.
In hindsight, we should always have instructed him no” and killed the company then and there. The ensuing two years of sluggish decline had been a gradual however fixed drain on time and money for all us, with little upside; certain, a couple of more editors received to see their books in print, but only see them fizzle and get pulled off the cabinets shortly thereafter. The challenge was finally compelled by the Internet Brands contract arising for renewal, which we obviously elected to not do, and the corporate shuttered its digital doors on December 31, 2011.
First, the name of Wikimedia’s new site is now successfully confirmed as Wikivoyage, as the voting has ended with one hundred sixty votes in favor of the title, with a feeble 44 for the 2nd highest-rated choice. The English version of the positioning is already open to the general public at and internet hosting will shortly be transferred to the Wikimedia Foundation. No more screen scraping: full data dumps of Wikivoyage are already out there Thanks to the Creative Commons license, you may freely use this knowledge for travel mashups and extra.
So there we had been, with a gut-shot marketing strategy bleeding all over the ground, and we had to do something fast to increase our distribution. I dabbled a bit with Google AdWords and different forms of internet advertising, however the brutal maths of the publishing business made buying readers not possible: with wise keywords costing not less than $zero.50 a click on and an average revenue margin of just $5-7 per e-book, we would have needed a conversion price of almost 10% simply to break even, clearly an impossibility.