I’ve contributed to collaborative data tasks like Usenet, Everything2 and Wikipedia so long as I’ve been hanging around on the Internet, but Wikitravel was finally the one which managed to synthesize most of my pursuits together: I get to read about strange locations, travel to them myself, take pretty photos and then write about it for all of the world to see! And the comprehensiveness and immediacy of Wikitravel just blows away any conventional guidebooks.
It seems inconceivable to me at this time, sufficiently so that I’m slightly embarrassed to kind this, but we hadn’t actually examined, at all, our conversion path with real, dwell customers. We had simply blithely assumed that X{ce1899895764f10cbc98cac0c42d3c0e4dc1c96b46f6d6edaeb20b87af6f0bd0} of holiday makers to Wikitravel pages with advertisements would click on on to the Wikitravel Press web site, and that Y{ce1899895764f10cbc98cac0c42d3c0e4dc1c96b46f6d6edaeb20b87af6f0bd0} of those would go on to buy the guide. Guess what? People browsing Wikitravel were, by …