I assume we share almost all the same targets and concepts that Wikimedia does. If there’s any huge distinction, it’s that we try to focus on paper output. People who’re touring do not always have ready access to a pc – it may be good to have printed guides.
So there we were, with a intestine-shot business plan bleeding everywhere in the floor, and we needed to do something quick to extend our distribution. I dabbled a bit with Google AdWords and other forms of online advertising, but the brutal maths of the publishing trade made buying readers impossible: with wise key phrases costing not less than $zero.50 a click and a median revenue margin of just $5-7 per e book, we would have needed a conversion fee of practically 10{ce1899895764f10cbc98cac0c42d3c0e4dc1c96b46f6d6edaeb20b87af6f0bd0} simply to interrupt even, clearly an impossibility.
By 2009, the writing was on the wall and we began in …